From 1990 through 1999, a diverse group of cartoon kids known as the Burger King Kids Club gang appeared in Burger King children’s advertising. They were developed for Burger King by Saatchi & Saatchi, a global advertising firm based in the United Kingdom[1]. The fictional characters were depicted as the “founding members” of the Burger King Kids Club benefits program[2], which let kids to sign up and get a membership card, a free meal on their birthday, and additional promotional goods like magazines and calendars via mail. The characters were widely displayed in television commercials as well as print advertisements, such as the free Burger King Kids Club Adventures pamphlets.
Burger King Kids Club Characters
9 characters from the Burger King Kids club made up the promotion, all of them appeared in Burger King commercials. These nine individuals were
- Kid Vid
- Boomer
- I. / Q.
- Jaws
- Snaps
- Wheels
- J.D.
- Lingo
- Jazz
Kid Vid
As the gang’s established leader, Kid Vid was picked for his inherent leadership ability as well as his generally self-assured and brave demeanor. However, he is capable of delegating the task to other team members and doesn’t hesitate to do so when one of them offers a suggestion that is superior to his own. He can be a little forgetful and impetuous, jumping into activities without doing his homework first.He is rather suspicious as well and is prone to attribute unexpected happenings to special effects or common folks playing practical jokes[4][5][6]. He is normally amiable and enjoys fulfilling the requests of other members by making use of the exceptional skills of his remote controls.[2] He loves all kinds of gadgets and frequently uses terms from the video and computing industries in conversation.
Boomer
Boomer has a red head and green eyes. Her hair is pulled back in a ponytail. Her most recent creation was dressed in a yellow “7” shirt with red accents, black shorts, purple elbow and knee pads, and yellow-and-purple roller blades. Her first outfit was a green “7” shirt with yellow numbers and purple accents, green shorts with purple stripes, yellow-and-white knee pads, and white roller skates.
I. / Q.
The full name of I./Q. is “Intelligence Quotient,” which is the name of a metric used to quantify human intelligence. I./Q. is the Kids Club gang’s shortest member. His hair is fluffy red, and his most recent outfit consisted of a yellow polo, baggy green slacks with a brownish-gray belt, white sneakers, round, pink glasses, and a blue rucksack stuffed with school supplies. His first look was a green bow tie, a green overcoat, a white undershirt, baggy yellow pants, brown dress shoes, red square glasses, and a gray wristwatch.
Jaws
Jaws is the gang’s tallest member. He wears a green sweatshirt with an Earth print on the front, blue shorts, green rolled-down socks, and blue, black, and white high top sneakers, generally complemented with a set of binoculars and a compass. His first look had a light green vest over a dark green sweatshirt, cuffed dark green shorts, dark green socks, and high heels in black, dark green, and light green.
Snaps
Snaps got her moniker from the snap sound created by cameras, which she started utilizing at a young age. She is an ardent photographer who enjoys photographing both people relaxing and fast-paced, high-intensity events like sports. She is also a journalist, and she is always looking for new stories to cover, as well as being aware of where breaking news is taking place.[11][12] She has a strong sense of justice and will not back down from confronting wrongdoers.[5] Snaps had her own long-running piece in the Kids Club newsletter, where she featured and commented on images submitted by real kids.
Wheels
Wheels is a skilled mechanic that is not only able to competently fix and improve already existing designs, but also is capable of developing and building his own creations from scratch. He takes pleasure in his collaboration with I./Q., who comes up with ideas for new mechanical contraptions that Wheels can bring to life. Wheels is also capable of modifying his own wheelchair, which he has transformed into a gyrocopter so that he may travel through the air. He enjoys reading books about automobiles and mechanics in his spare time.[13] Because he exudes friendliness and a positive “can-do” attitude, he frequently discovers that it rubs off on those around him.[14] He is frequently portrayed as having a tight relationship with J.D.[5]
J.D.
J.D. is a brown dog with a white ruff around his muzzle. He is quite adorable. His tail is also relatively short, and his ears are droopy and short. In his most recent creation, he had a green bandana with yellow spots on it, a green bandana with purple accents, a green shirt with purple accents, and a green helmet with purple accents. His first design had a white dot at the tip of his tail, as well as a bluish-green shirt and a bluish-green helmet with deep purple accents. Both of these items were accented with deep purple.
Lingo
In 1990[17], not long after the initial seven Kids Club gang figures were shown to the public, Lingo was added to the lineup of Kids Club gang members. He is highly aware about the art world, as well as an artist himself, and he is bilingual, speaking both English and Spanish in a natural and fluent manner. He is an expert at communicating, both visually and verbally. Lingo is a fan of combining humor with art, and one of his hobbies is creating cartoons of his friends who are also in the Kids Club. He is quite proud of his Hispanic ancestry, and one of his favorite things to do at the Kids Club is to occasionally teach the other kids some words in Spanish. He has a lot of personality, is always smiling, and is quite active.[18][19]
Jazz
At a late stage in the club’s history, possibly around 1997, Jazz became a member of the Burger King Kids Club gang.[16] Because of this, there are not many documents that feature her; nonetheless, in 1999, an official description of her appeared on the Burger King website. Jazz is in charge of both the musical and social aspects of the Kids Club. Many of the people around her believe that her wide musical talents came to her naturally, but in reality, she has to put in a lot of effort to keep them. She finds solace in being able to convey her more profound feelings through the medium of music. She is never observed playing an instrument when not in possession of one. She is also a skilled ventriloquist who can toss her voice and has a voice range that spans five octaves. In addition, she is able to sing.[20]
FAQs
What was the Burger King Kids Club?
The Burger King Kids Club was a marketing campaign and children’s meal program launched by Burger King, a popular fast-food chain. It was designed to create a fun and engaging dining experience for children who visited Burger King restaurants. The program offered special kids’ meals with age-appropriate menu items and included toys or promotional merchandise with each meal.
Is the Burger King Kids Club still available?
As of my last knowledge update in September 2021, the Burger King Kids Club was not actively promoted as it had been in the past. However, it’s essential to check with specific Burger King locations as offerings and promotions may vary by region or time.
What age group was the Burger King Kids Club targeted towards?
The Burger King Kids Club primarily targeted children between the ages of 3 and 12 years old. The program was intended to appeal to younger kids and offer them a memorable dining experience with their favorite meals and toys.
What were the benefits of joining the Burger King Kids Club?
Joining the Burger King Kids Club came with various benefits for children. Kids could enjoy special meals tailored to their tastes and receive toys or merchandise with their orders, making their visit to Burger King more exciting and enjoyable. Additionally, being part of the Kids Club might have provided access to exclusive promotions or events.
Why did the Burger King Kids Club end?
Like many marketing campaigns, the Burger King Kids Club had a limited run, and it eventually came to an end as part of the company’s evolving marketing strategies. Businesses often refresh their promotions to cater to changing customer preferences and market trends. However, Burger King continued to offer kid-friendly meals and toys to accommodate younger diners even after the Kids Club campaign concluded.
Conclusion
All of us now hold a particular place in our hearts for The Burger King Kids Club, especially those who experienced it as children. Burger King has never made any promises, but we can all hope that these characters will return at some point in the future.
Burger King still goes above and above to satisfy its youthful consumers, nevertheless. Because of this, they changed the Kids’ menu and gave them Burger King Crowns! Additionally, Burger King Crown Cards are not just for children; adults may also benefit from them and receive several discounts!